Data & AI for Business: Turning Data and AI into Business Value

Data & AI for Business combines the best of two worlds: The program aims to  learn participants to reproducible analytical methods – including segmentation, predictive modelling, and sentiment analysis – to generate reliable insights.  At the same time, they use Generative AI to interpret results, critically challenge hypotheses and translate insights into actionable business recommendations.

The programme focuses on practical and accessible approaches to creating business value with Data & AI – without requiring large investments, complex IT infrastructures or dedicated data science teams. Using a modern data science environment combining KNIME and Python, and working on realistic business scenarios, participants learn how to turn existing data into better business decisions.

By the end of the programme, participants will be able to identify relevant Data & AI use cases, build and evaluate analytical workflows and translate insights into concrete business actions. The programme is suitable for organisations of all sizes and particularly relevant for small and medium-sized enterprises (SMEs) seeking pragmatic and cost-effective ways to leverage Data & AI.

Who it is aimed at

• Business professionals and managers who want to use Data & AI to improve decision making, optimise processes and create business value across different functions
• Professionals and managers in tourism and hospitality, as well as other service industries, seeking to leverage Data & AI for areas such as demand forecasting, customer experience, pricing and operational efficiency
• Data analysts, BI specialists and professionals working at the interface between business and data

In 2 instalments.